I’m Will.
I design for mobile apps and design systems.
Fetch
2025
Game achievements
Boosting mobile game engagement through progress-based challenges
120%
revenue lift
180k
reactivated users
Fetch
2024
The daily spin, reimagined
Reintroducing a fan-favorite feature with a full redesign to drive engagement and brand impact
18 million
brand impressions
78k
reactivated users
Sezzle
2022
Bundled payments
Expediting the lengthy early installment payment process for 3 million shoppers
15%
bundled payments lift
$3k
weekly cost savings
I’m Will.
I design for mobile apps and design systems.
Fetch
2025
Game achievements
Boosting mobile game engagement through progress-based challenges
120%
revenue lift
180k
reactivated users
Fetch
2024
The daily spin, reimagined
Reintroducing a fan-favorite feature with a full redesign to drive engagement and brand impact
18 million
brand impressions
78k
reactivated users
Sezzle
2022
Bundled payments
Expediting the lengthy early installment payment process for 3 million shoppers
15%
bundled payments lift
$3k
weekly cost savings
I’m Will.
I design for mobile apps and design systems.
Fetch
2025
Game achievements
Boosting mobile game engagement through progress-based challenges
120%
revenue lift
180k
reactivated users
Fetch
2024
The daily spin, reimagined
Reintroducing a fan-favorite feature with a full redesign to drive engagement and brand impact
18 million
brand impressions
78k
reactivated users
Sezzle
2022
Bundled payments
Expediting the lengthy early installment payment process for 3 million shoppers
15%
bundled payments lift
$3k
weekly cost savings