I’m Will

I design for mobile apps & design systems

Fetch

Game achievements

Boosting mobile game engagement in the Fetch app through limited-time challenges.

Shipped • 2025

+120%

revenue lift

180k

reactivated users

Fetch

The daily spin, reimagined

Bringing mobile game milestone tracking into the Fetch app to increase engagement.

Shipped • 2025

9.6 million

games played

78k

reactivated users

Sezzle

Bundled payments

Expediting the lengthy early installment payment process for 3 million shoppers in the Sezzle app.

Shipped • 2022

+15%

bundled payments

+$3k

weekly cost savings

I’m Will

I design for mobile apps & design systems

Fetch

Game achievements

Boosting mobile game engagement in the Fetch app through limited-time challenges.

Shipped • 2025

+120%

revenue lift

180k

reactivated users

Fetch

The daily spin, reimagined

Bringing mobile game milestone tracking into the Fetch app to increase engagement.

Shipped • 2024

9.6 million

data point

78k

reactivated users

Sezzle

Bundled payments

Expediting the lengthy early installment payment process for 3 million shoppers in the Sezzle app.

Shipped • 2022

+15%

bundled payments

+$3k

reactivated users

I’m Will

I design for mobile apps & design systems

Fetch

Game achievements

Boosting mobile game engagement in the Fetch app through limited-time challenges.

Shipped • 2025

+120%

revenue lift

180k

reactivated users

Fetch

The daily spin, reimagined

Bringing mobile game milestone tracking into the Fetch app to increase engagement.

Shipped • 2024

9.6 million

games played

78k

reactivated users

Sezzle

Bundled payments

Expediting the lengthy early installment payment process for 3 million shoppers in the Sezzle app.

Shipped • 2022

+15%

payments bundled

+$3k

weekly cost savings