I’m Will
I design for mobile apps & design systems
Fetch
Game achievements
Boosting mobile game engagement in the Fetch app through limited-time challenges.
Shipped • 2025
+120%
revenue lift
180k
reactivated users
Fetch
The daily spin, reimagined
Bringing mobile game milestone tracking into the Fetch app to increase engagement.
Shipped • 2024
18 million
brand impressions
78k
reactivated users
Sezzle
Bundled payments
Expediting the lengthy early installment payment process for 3 million shoppers in the Sezzle app.
Shipped • 2022
+15%
bundled payments
+$3k
weekly cost savings
I’m Will
I design for mobile apps & design systems
Fetch
Game achievements
Boosting mobile game engagement in the Fetch app through limited-time challenges.
Shipped • 2025
+120%
revenue lift
180k
reactivated users
Fetch
The daily spin, reimagined
Bringing mobile game milestone tracking into the Fetch app to increase engagement.
Shipped • 2024
18 million
brand impressions
78k
reactivated users
Sezzle
Bundled payments
Expediting the lengthy early installment payment process for 3 million shoppers in the Sezzle app.
Shipped • 2022
+15%
bundled payments
+$3k
weekly cost savings
I’m Will
I design for mobile apps & design systems
Fetch
Game achievements
Boosting mobile game engagement in the Fetch app through limited-time challenges.
Shipped • 2025
+120%
revenue lift
180k
reactivated users
Fetch
The daily spin, reimagined
Bringing mobile game milestone tracking into the Fetch app to increase engagement.
Shipped • 2024
18 million
brand impressions
78k
reactivated users
Sezzle
Bundled payments
Expediting the lengthy early installment payment process for 3 million shoppers in the Sezzle app.
Shipped • 2022
+15%
bundled payments
+$3k
weekly cost savings